Closely-held Blume, a young women’s self help and periods products company, raised $3.3-million in a seed funding round, led by Grace Chou and Victoria Treyger, partners at Felicis Ventures, with participation from Victress Capital, and Panache and Eric Reis, authors of the Lean Startup.
Proceeds will be used to accelerate brand growth through product and employee expansion and increased marketing efforts to produce more educational content.
Suzanne Norris, partner at Victress Capital, said Blume is the only brand that is approaching the Gen Z consumers’ needs in a cohesive way across both commerce and content, and “we believe they will develop the next generation of confident, tenacious and conscious women.”
Taran and Bunny Ghatrora, co-founders of Blume, said that with only 26 U.S. states mandating sex education, and Ontario, Canada reverting back to a pre-1993 sex education curriculum, “we believe there is space for a brand to help girls navigate this time in a meaningful way, with accurate, factual content presented in a voice and tone that is non clinical.”
