Profound Medical (NASDAQ: PROF; TSX: PRN) has announced the launch of Let’s Huddle, a global patient community designed to empower men and their families with education, connection, and support throughout every stage of the prostate care journey.
The new patient advocacy initiative, led by Leonard Wheeler, Profound’s Global Patient Ambassador, former NFL player, prostate cancer survivor, and men’s health advocate, brings together patients, survivors, care partners, healthcare professionals, and advocates with a shared mission: to change the conversation around prostate disease through education, awareness, and authentic patient experiences.
Profound says that Let’s Huddle reflects the company’s belief that innovation extends beyond technology—it includes helping patients feel informed, supported, and confident as they navigate complex treatment decisions. Through education, peer connection, and advocacy, the Let’s Huddle community helps empower patients to take an active role in their care while advancing better outcomes for the broader patient community.
In a statement, Tom Tamberrino, chief commercial officer of Profound, commented, “Receiving a prostate disease diagnosis can be overwhelming, and many men struggle to find trusted information and connect with others who truly understand what they’re experiencing. Let’s Huddle was created to ensure that no one has to navigate that journey alone. By fostering education, peer support, and meaningful conversations, we’re helping patients become more informed participants in their care while building a stronger community around prostate health. This initiative reflects our commitment to improving the patient experience before diagnosis, during treatment, and long into survivorship.”
Mr. Wheeler will help lead the Let’s Huddle community by sharing his personal journey, elevating survivor voices, participating in educational initiatives, and encouraging men to become more informed and engaged in their prostate health.
“As someone who has lived through a prostate cancer diagnosis, I know firsthand how isolating the journey can feel,” Mr. Wheeler noted. “The information your physician provides is critical, but there’s something uniquely powerful about connecting with someone who’s already walked the path. Let’s Huddle creates a place where men and their families can learn, ask questions, share their stories, and realize they’re not facing prostate disease alone. I’m honored to help lead this initiative with Profound because together we can change how prostate disease is talked about and empower more men to take charge of their health.”
Terrell Freeman, a U.S. military veteran, TULSA procedure patient, and active member of the Let’s Huddle community, knows firsthand the impact that patient-to-patient support can have during the treatment journey.
Mr. Freeman remarked, “Hearing from someone who had already walked this path gave me the confidence I needed during one of the most challenging decisions of my life. Knowing there was someone I could relate to made all the difference. That’s why I’m proud to be part of Let’s Huddle. Every man deserves access to real experiences, honest conversations, and a community of men and women that reminds him he doesn’t have to face prostate disease alone.”
According to Profound, research consistently shows that hearing directly from patients who have experienced similar diagnoses and treatments is one of the most valuable resources for individuals making treatment decisions. Let’s Huddle provides a trusted platform where survivors can share their experiences, patients can access educational resources, and care partners can find support—helping men engage in more informed conversations with their physicians and feel more confident throughout their care journey.
Supporting the Entire Patient Journey
As healthcare increasingly embraces patient-centered care, Let’s Huddle expands Profound’s commitment beyond treatment delivery by supporting individuals before diagnosis, during treatment selection, and throughout survivorship.
The Let’s Huddle community will provide:
• Educational resources to help patients better understand prostate disease and available treatment options.
• Real patient stories and experiences that provide perspective and encouragement.
• Opportunities for peer-to-peer engagement and survivorship support.
• Resources for family members and care partners navigating the journey alongside loved ones.
• Awareness initiatives that encourage earlier conversations about prostate health.
• Opportunities to advocate for better care pathways for prostate disease.
Creating Value Beyond Technology
While Profound continues to advance MRI-guided therapies through TULSA-PRO, the company recognizes that technology alone does not define the patient experience.
Let’s Huddle demonstrates Profound’s commitment to the entire continuum of care—from diagnosis through survivorship. By investing in education, advocacy, and community engagement, the company is helping healthcare organizations strengthen patient education, build trust within their communities, and reinforce their commitment to comprehensive, patient-centered care.
“When healthcare organizations invest in TULSA-PRO, they’re not simply adopting an innovative treatment platform,” Mr. Tamberrino added. “They’re joining a growing ecosystem dedicated to patient education, engagement, advocacy, and survivorship—helping providers deliver meaningful value before, during, and long after treatment.”
As the Let’s Huddle community grows, Profound will expand educational programming, patient storytelling initiatives, awareness campaigns, and collaborations with healthcare providers and advocacy organizations worldwide—all with the goal of improving how prostate disease is discussed, understood, and treated.
