Closely-held Labster, a virtual learning platform for students, named Hope Frank as chief marketing officer as part of its continued mission to bring accessible and transformative STEM education (science, technology, engineering, mathematics) to the world.
With more than 20 years of experience, Ms. Frank has led marketing for some of the fastest-growing Silicon Valley technology companies. Recently, she served as CMO and consulting producer for Brave Blue World, a documentary streaming on Netflix narrated by Liam Neeson. She also has launched ESPNHD technology, the Starbucks WiFi network and THX (3D Sound).
As CMO at Labster, Ms. Frank will lead and oversee all strategic marketing initiatives for Labster, including the STEM learning experience at a global scale, for grades K-12 and higher education. She also will focus on further evolving the Labster brand of virtual learning resources for science courses.
“What we are doing at Labster is providing students with access to STEM learning in a way that taps into their enthusiasm and ultimately powers innovation for all of us,” Michael Jensen, CEO and co-founder of Labster, said in a statement.
“Hope’s passion, deep experience and proven track record will be instrumental in adapting our marketing strategies to connect with our audience and drive broader use of the platform,” he added.